In 2021, Irene Geel founded Geel, a slow fashion label based in Los Angeles. The main goal of the brand is to create essential pieces that are versatile and timeless, suitable for any season or occasion. Geel works with ethical manufacturers in Los Angeles to produce its collections in small batches, aiming to reduce waste and overproduction in the fashion industry.
Recently, Geel collaborated with Cierra O’Day to launch a capsule collection that reflects her unique style and wardrobe essentials. The collection includes four classic pieces: the Gem Tee, Swan Top, O’Day Trousers, and Rosie Skirt. These pieces are designed to be versatile and can be easily mixed and matched to create different looks.
The brand’s new Summer campaign features a range of items such as sheer tanks, vests, soft capris, ruched midi dresses, and timeless mini skirts. These pieces are perfect for the summer season and can be styled in various ways to suit different preferences and occasions.
If you’re interested in exploring Geel’s latest collections, make sure to visit their website to browse and purchase their new drops. Additionally, if you’re looking for more brands similar to Geel, check out our list of Insta-approved it-girl brands to shop this summer for more inspiration and options to elevate your wardrobe. Explore these brands to find pieces that resonate with your personal style and values in the realm of slow fashion and timeless designs.