As Louis Vuitton revealed its latest spring-summer 2025 collection during Paris Fashion Week, fans and fashion enthusiasts were quick to notice the absence of Stray Kids’ Felix. The K-pop idol, who has been an ambassador for the luxury brand since 2023, has always been a prominent figure at such events.
Felix’s presence at the previous Louis Vuitton shows has left a lasting impression on fans and industry insiders alike. From his runway debut to his front-row appearances, he has always managed to captivate with his style and charisma. Despite not being able to attend the latest show in person, Felix made sure to express his excitement and support for the brand through a video message on Louis Vuitton’s Instagram channel, LV Circle.
In the video, Felix regretfully explains that he couldn’t make it to Paris for the show but assures everyone that he will be watching from a distance. He also takes the opportunity to wish the creative director, Nicolas Ghesquière, good luck for the event. Despite his absence, Felix still found a way to engage with fans by dropping teasers for the show in collaboration with Vogue Korea.
One of the teaser videos shows Felix waking up in monogrammed PJs as an alarm clock goes off in the background. With a voice-over, he playfully reminds himself that it’s time for the Louis Vuitton show to begin. This creative and lighthearted approach to promoting the event showcases Felix’s dedication to his role as a brand ambassador, even when he can’t physically be present.
While fans may have missed seeing Felix at the Louis Vuitton show, his continued involvement with the brand and his efforts to connect with his audience from afar demonstrate his commitment to his role. As a rising star in both the music and fashion worlds, Felix’s presence is always eagerly anticipated at such prestigious events. Despite his absence this time, there is no doubt that he will continue to make a significant impact in the industry in the future.
