In the heart of Florence, Italy, lies the Gucci archive, housed in a historic palazzo that whispers stories of the brand’s illustrious past. From Guccio Gucci’s iconic pieces to Tom Ford’s bold designs, the archive is a treasure trove of fashion history. At the helm of this legacy stands Sabato De Sarno, a visionary designer with a passion for storytelling.
De Sarno’s journey with Gucci began a year ago, and since then, he has been crafting a new chapter for the brand. In his high-ceilinged room lined with iconic Gucci bags, De Sarno exudes excitement and reverence for the brand’s heritage. His minimalist approach to design, characterized by strong foundational pieces and subtle details, sets him apart in the world of luxury fashion.
As De Sarno prepares to unveil his Spring 2025 collection, he remains calm and confident, drawing inspiration from his surroundings and personal experiences. His focus on creating clothes that allow the wearer to shine, rather than overpowering them, has resonated with fans like Miley Cyrus, who praises his ability to balance self-expression and elegance.
De Sarno’s dedication to preserving Gucci’s essence while infusing it with his modern sensibility is evident in every detail of his collections. From reimagined classics like the Jackie and Bamboo bags to bold color choices like Rosso Ancora, he is leaving his mark on the brand while honoring its rich history.
Beyond the runway, De Sarno is committed to sharing his passion for fashion with others, particularly young enthusiasts. His desire to open up the Gucci archive to the public reflects his belief in the power of storytelling and the importance of connecting with the next generation of creatives.
As we wander through the archive, De Sarno’s eyes light up with enthusiasm, eager to share the stories embedded in each artifact. And while the ghost of Guccio Gucci may linger in the halls, it is clear that De Sarno is leaving his own mark on the brand’s history. In a world where pressure and expectations loom large, his commitment to staying true to his creative vision shines through, inspiring all who cross his path.
