Carolina Herrera and Frame have teamed up for the first time to create a brand new denim collection that is sure to brighten up your wardrobe. The idea for this collaboration started with a late-night chat between Erik Torstensson, Frame’s creative director, and Natalie Massenet, the founder of Net-a-Porter, at Wes Gordon’s home. Massenet was wearing a Carolina Herrera top and expressed a desire for the perfect pair of jeans to go with it. This sparked the idea for the denim collection.
The collection includes five key silhouettes, ranging from tapered jeans to tailored denim jackets to more whimsical pieces like a long denim ball skirt and a corset skirt. The prices range from $498 for the corset skirts to $1,198 for the ball skirt, which is considered the standout piece of the collection. The denim capsule will be showcased during Carolina Herrera’s Resort 2024 show in Mexico City.
This collaboration marks the first time Frame has worked with a major fashion house. The partnership is a natural fit, as both brands share a common goal of making getting dressed up a more casual and fun experience. The use of Herrera’s signature colors, such as marigold and bright red, adds a refreshing pop of color to the collection.
The Frame creative director, Torstensson, believes that incorporating bright colors into the collection adds a sense of optimism and happiness, which is much needed in today’s uncertain times. Gordon describes the Herrera woman as someone who loves color and self-expression and sees getting dressed as a source of joy. Bringing joy and optimism into the world through fashion is a key goal of this collaboration.
Overall, the Carolina Herrera x Frame collection offers a fresh take on denim, blending casual and dressy elements to create pieces that are versatile and unique. The use of bold colors and unexpected silhouettes adds a sense of excitement and joy to the collection. If you’re looking to add a pop of color and optimism to your wardrobe, this collaboration is definitely worth checking out.
