Big, bouncy blowouts are back in style in 2021, taking the beauty world by storm. This classic hairstyle, characterized by root volume and fluffy, brushed-out curls, has made a prominent comeback on runways, red carpets, and even in the political sphere. The trend, harkening back to the iconic looks of the ’90s, has quickly become a favorite among celebrities, models, and influential figures.
Celebrities like singer Sabrina Carpenter have embraced the bouncy blowout as their signature look. According to celebrity hairstylist Justine Marjan, voluminous hairstyles are set to dominate the beauty scene in 2025 after years of understated looks. This shift towards more dramatic styles has been attributed to a desire for bold, eye-catching aesthetics following the subdued trends brought on by the pandemic.
At London’s Duck & Dry salon, the “big and bouncy” blowout has become the most requested style, reflecting a widespread demand for this glamorous hairdo. The iconic hairstyle, popularized by supermodels like Cindy Crawford in the ’90s, has now been revived by a new generation of fashion influencers and trendsetters. Grammy-nominated artist Sabrina Carpenter, known for her chic blonde locks, frequently sports the ultra-bouncy blowout paired with stylish curtain bangs, creating a nostalgic yet fresh look.
Model Kaia Gerber, following in her mother Cindy Crawford’s footsteps, recently showcased a picture-perfect blowout on social media, while Kylie Jenner turned heads at the Golden Globes with her own take on the classic hairstyle. The resurgence of the blowout has also made its mark on the fashion industry, with models sporting “bombshell blowouts” at runway shows and brands like Victoria’s Secret featuring the iconic look on their catwalk.
On social media platforms like TikTok, beauty enthusiasts have been sharing hacks and tutorials to achieve the perfect ’90s blowout at home using everyday items like socks and hair rollers. Influencers like Olivia Hatcher and Caroline, also known as @ogcg, have gained popularity for their roller-adorned hairstyles and playful approach to vintage beauty trends.
The blowout trend follows in the wake of the ’80s bouffant craze, with celebrities like Miley Cyrus and influencers from platforms like MomTok showcasing elaborate hairstyles reminiscent of past eras. Even politicians like Kristi Noem and First Lady Melania Trump have been spotted sporting blown-out curls, adding a touch of glamour to their public appearances.
Experts believe that the appeal of the big, bouncy blowout lies in its ability to exude confidence and femininity. Hairstylist Dale Herne describes the hairstyle as powerful, offering width, height, and shine that can make any woman stand a little taller. Whether it’s a casual outing or a formal event, the blowout has proven to be a versatile and timeless choice for those looking to make a statement with their hair.
In conclusion, the resurgence of big and bouncy blowouts in 2021 is a testament to the cyclical nature of fashion and beauty trends. From the runways to social media, this iconic hairstyle continues to captivate audiences with its bold, glamorous appeal. So, if you’re looking to add a touch of ’90s nostalgia to your look, consider embracing the blowout trend and make a statement with your voluminous, brushed-out curls.
