The last remaining fabric flower business in New York City, M&S Schmalberg, stands as a testament to a bygone era when the Big Apple was bustling with textile manufacturers and artificial flower makers. Nestled in the heart of the city’s fashion industry, this family-owned business has defied the odds, continuing a 109-year legacy of handcrafting custom fabric blooms that have graced red carpets, runways, and even the big screen. The man behind the petals, Adam Brand, carries on the tradition passed down through generations with dedication and pride.
Preserving a Legacy
As the sole survivor of an industry that once thrived in the Garment District, M&S Schmalberg has become a beacon of resilience in a rapidly changing landscape. Adam Brand, the current owner, has kept the family business afloat against all odds, ensuring that the delicate art of creating fabric flowers does not fade into obscurity. With a rich history that traces back to a Holocaust survivor turned entrepreneur, the brand’s journey is not just about making flowers but also about preserving tradition and heritage.
From dressing A-list celebrities like Prince Harry and Meghan Markle to collaborating with renowned fashion houses like Vera Wang, M&S Schmalberg has left an indelible mark on the world of fashion. Each petal meticulously crafted by hand, the intricate process involves starching, stretching, die-cutting, and embossing to bring these fabric blossoms to life. The attention to detail and craftsmanship are evident in every piece, making them coveted accessories for the stars and fashion elite.
Challenges and Triumphs
While the legacy of M&S Schmalberg is a testament to passion and perseverance, the road has not been without its challenges. Adam Brand, who took over the business from his father, Warren, had his doubts about the future of the flower-making enterprise. However, with sheer determination and a bit of “magic juju,” he has managed to steer the company through turbulent times, ensuring its survival for over a century.
In a world dominated by technology and automation, M&S Schmalberg’s commitment to traditional craftsmanship is a rare and precious commodity. With every delicate petal and intricate bloom, the brand defies the odds, proving that artistry and human touch still have a place in the fast-paced world of fashion. As Adam Brand looks towards the future, uncertain of whether his daughters will carry on the family legacy, he remains hopeful that M&S Schmalberg will continue to bloom for years to come.
As the fashion industry evolves and trends come and go, M&S Schmalberg stands as a timeless symbol of artistry and dedication. Whether it’s a simple custom blossom or an elaborate creation adorned with Swarovski crystals, each piece tells a story of tradition, craftsmanship, and unwavering passion. In a world where trends may change overnight, the enduring legacy of M&S Schmalberg is a reminder that some things are timeless, like the beauty of a handcrafted fabric flower.
