Tommy Hilfiger has recently opened a new outlet store in Brisbane, Australia, as part of its expansion in the Australian market. The store is located in the DFO mall, a popular shopping destination in Queensland with over 140 stores and close to the Brisbane airport. This new store is the largest outlet location in Australia, covering an area of 876 square meters.
The store offers a wide range of apparel and accessories from various Tommy Hilfiger collections, inspired by the nautical lifestyle. The store’s design combines the brand’s heritage with modern elements and a lively atmosphere, creating a space where visitors can explore seasonal styles at discounted prices.
During the opening weekend on June 28, guests were treated to an exclusive Tommy Hilfiger cap with their purchase, adding to the excitement of the new store launch. This move comes as parent company PVH Corp. reported a 10% decrease in revenues to $1.952 billion for the first quarter, with Tommy Hilfiger revenue also experiencing a 10% drop compared to the previous year.
Despite the challenges faced by the retail industry, Tommy Hilfiger remains a popular and sought-after brand, known for its classic American style and quality. The opening of the new outlet store in Brisbane reflects the brand’s commitment to providing customers with access to its products at affordable prices, while maintaining its signature aesthetic and appeal.
As Tommy Hilfiger continues to expand its presence in Australia and around the world, the brand’s focus on offering stylish and high-quality clothing and accessories remains unwavering. With the new outlet store in Brisbane, customers in the area can now enjoy a wide selection of Tommy Hilfiger products in a convenient location, making it easier than ever to shop for their favorite pieces.
Overall, the opening of the Tommy Hilfiger outlet store in Brisbane is an exciting development for both the brand and customers in the region. With its prime location, extensive product range, and exclusive opening offers, the store is set to become a popular shopping destination for fashion lovers looking for great deals on premium apparel and accessories.