Keir and Victoria Starmer brought a fresh fashion style to 10 Downing Street, departing from the Prada and Gucci looks of their predecessors. Keir opted for a simple yet sophisticated outfit consisting of a white shirt, woven tie, and dark suit, with the jacket left undone for a relaxed touch.
Victoria, on the other hand, made a statement in a Labour party red midi dress with white stitching, costing £275 from British brand Me+Em. The dress gained popularity quickly, with website traffic increasing by over 300%. Me+Em, founded in 2009 by Clare Hornby, focuses on creating timeless wardrobe staples that are more affordable than designer brands but higher quality than typical high street options.
The brand seems to have found favor with Labour politicians, as both Victoria Starmer and Angela Rayner have been spotted wearing Me+Em designs. Angela Rayner sported a bright mint green suit from the brand, consisting of a cropped jacket for £325 and wide-legged trousers for £225, as she headed to Downing Street.
Me+Em’s popularity soared after these public appearances, with certain items selling out within hours. The brand’s ethos revolves around creating pieces that are flattering, functional, and meant to last, aligning with the idea of building a sustainable wardrobe. As the Starmers bring their own style to 10 Downing Street, it seems they are also influencing a new fashion trend within the political sphere.