Kylie Jenner is getting back into the swimwear game, but this time she’s partnering with her brand Khy. The reality TV star and Kylie Cosmetics founder gave a sneak peek of the upcoming collection for her clothing brand Khy on Instagram on July 6. In the photos and video shared, Jenner can be seen on the beach, having fun in the sand, and holding a large conch shell while modeling her new Khy bikinis.
The upcoming drop, named number 008 and called “the vacation shop,” is set to be released on July 11. The official Khy Instagram page has also shared images of Jenner wearing an orange bikini with a criss-cross top on the beach. In addition to bikinis, the new collection will include cover-ups, dresses, and more.
Kylie Jenner initially launched her brand Khy in collaboration with Berlin-based gender-neutral brand Namilia on November 1. The focus of the clothing line is on wardrobe staples and timeless investment pieces. With seven drops already under its belt, Khy’s most recent collection, the Poplin line, was released on June 27.
While this isn’t Jenner’s first venture into swimwear (she previously launched Kylie Swim in 2021), her previous swim line faced criticism for its poor quality and sizing. Fans are hoping for a better outcome this time around with the new Khy swimwear collection.
In a behind-the-scenes video shared by Khy last week, Jenner was seen casually dressed as she reviewed the pieces for the upcoming drop. As the founder and creative director of the brand, Jenner provided her input on styling the models and finalizing the collection.
Fans of Kylie Jenner and followers of her brand Khy are eagerly awaiting the launch of the new swimwear collection. With Jenner’s influence and eye for style, the latest drop is sure to make waves in the fashion world. Stay tuned for more updates on the Khy swimwear collection and get ready to shop the vacation-ready pieces on July 11.