TONA is a swimwear brand that focuses on sustainability and inclusivity, catering to all body shapes and sizes. Each piece is carefully crafted to ensure a perfect fit for real women. Their contemporary designs are made from organic towelling fabric and come in sizes 8-20, with options ranging from C-G cup sizes. TONA offers bikinis that support and flatter every curve, with tops priced at £80 and bottoms at £55.
DEAKIN & BLUE is another brand that prioritizes body positivity and diversity. They offer swimwear in cup sizes AA-HH and provide styles that can be adapted for post-surgery wear. Customers can also return worn swimwear and receive a 15% discount on a new purchase. Their swimsuits are available in sizes 8-24, with prices starting at £95.
FINISTERRE is known for its performance swimwear that is both durable and sustainable. Made from high-quality materials, their designs focus on comfort and functionality. The collection includes sporty styles like racer backs for freedom of movement, reversible options, and pieces made from recycled marine plastics. Sizes range from 6-22, with swimsuits priced at £95.
STAY WILD offers swimwear that is not only stylish but also eco-friendly. Their pieces are made from regenerated ocean plastic and are produced at a zero-waste factory in London. In addition to swimwear, the brand also offers beach bags, towels, and a collaboration with Dryrobe for the wild swimming community. Sizes range from 6-24, with prices starting at £50.
WE ARE WE WEAR is a brand that challenges unrealistic body standards and promotes inclusivity. The majority of their pieces are made from recycled materials, and customers can customize their bikinis using bead packs. Sizes range from XS-3XL and 30A-44FF, with tops priced at £28, bottoms at £26, and bead packs at £10.
PRISM offers multipurpose swimwear that can be worn in various settings. Founded by Anna Laub, the brand’s pieces are designed to be versatile and stylish, suitable for the gym, pool, or as fashion items. Sizes range from 6-22, with tops priced at £55 and bottoms at £48.95.
HUSH is known for its minimalistic styles in bold block colors, including classic options like black and nautical stripes. Their swimsuits can also double as bodysuits when paired with jeans or shorts, offering versatility and longevity. Sizes range from 4-18, with tops priced at £49 and bottoms at £45.
SEAFOLLY is a well-established swimwear brand with nearly 50 years of experience. Known for its quality and reliability, Seafolly offers a wide range of bikini cuts, including tankinis and rash vests. Sizes range from 6-18, with prices starting at £65.
HUNZA G is an Instagram favorite known for its signature crinkled fabric and stylish designs. Their bikinis and swimsuits come in flattering cuts and ultra-stretchy material, making them suitable for all body types. With 80s-inspired roots, Hunza G brings a cool and contemporary twist to swimwear, with swimsuits priced at £165.
JADE SWIM, founded by ex-fashion editor Brittany Kozerski, caters to petite women with a minimalist aesthetic. For every order placed, the brand plants a tree through the Eden Reforestation Projects. Sizes range from 4-14, with prices starting at £96.