Christian Cowan, a beloved designer, has recently collaborated with Toms on a new shoe capsule, adding his dramatic flair to the brand’s staple espadrilles. In an interview, Cowan shared his excitement about the collaboration, highlighting his love for reaching a wider audience through creative partnerships. He mentioned that Toms’ philanthropic and eco-friendly values resonated with him, making the collaboration even more special.
When asked about how he put his own spin on Toms’ footwear, Cowan mentioned that he wanted to stay true to the classic canvas shape while adding his floral motif to create a unique design. The color palettes and details of the collaboration were carefully chosen to complement his Fall 2024 collection, drawing inspiration from his previous collections and Toms’ minimalist aesthetic.
Cowan was thrilled to showcase the shoes at his Fall 2024 runway show during New York Fashion Week. He explained that the decision to feature flats instead of towering stilettos was a deliberate choice to surprise his audience and add a touch of eccentric glamour to the collection. The narrative of the show centered around wealthy Upper East Side ladies swapping their heels for flats after a glamorous event.
Having collaborated with brands like Giuseppe Zanotti and Crocs in the past, Cowan expressed openness to future shoe collaborations, possibly even a second line with Toms. He praised Toms for their values and collaborative spirit, making the partnership a joyous experience for him and his team.
In addition to his fashion endeavors, Cowan shared insights about his summer plans, including costume design for a Broadway show in Boston and a trip to Spain to visit his family. He teased about the possibility of an outdoor fashion show in the future, emphasizing his desire to explore more theatrical elements and dramatics in his presentations.
As fans eagerly await Cowan’s next fashion show in September, the designer hinted at a potential shift towards more theatrical displays, embracing the freedom to make his shows as dramatic as he desires. For the latest fashion news and industry updates, readers are encouraged to subscribe to newsletters and follow social media channels for exclusive updates.
