Rihanna and Jennifer Lopez have been spotted wearing baseball caps with their stylish outfits, solidifying the cap as a popular fashion trend. The “dad hat” trend, where men wear slightly crumpled caps with embroidered slogans, has been popular for a few years. However, in 2024, more women are embracing the baseball cap to add a casual touch to their dressed-up looks.
According to Grazia’s head of fashion commerce, Hannah Banks-Walker, adding a baseball cap to any outfit instantly makes it feel more laid-back. The demand for baseball caps has surged, with sales exceeding expectations. Marks & Spencer reported a 30% increase in baseball cap sales this summer, with vintage versions becoming particularly sought after.
Celebrities like Sienna Miller have been seen sporting baseball caps, contributing to their rising popularity. The resale app Depop has noted a 22% increase in searches for baseball caps since March. Vintage sports-themed designs are especially in demand, with caps worn by celebrities like Kendall Jenner and Taylor Russell becoming coveted items.
Designer baseball caps have also made their mark on the catwalk, with luxury brands like Miu Miu and Celine featuring them in their collections. These high-end caps can cost around £400, turning them into desirable fashion statements. However, there are more affordable options available, such as the £30.50 cap from The Frankie Shop, favored by celebrities like Gigi Hadid and Selena Gomez.
Caps with embroidered slogans have also gained popularity, with phrases like “Do you know who I am?” and “I don’t work here” becoming trendy. The versatility of the baseball cap allows it to be styled with a variety of outfits, adding an effortless and cool vibe to any look. Additionally, the practicality of the cap as a solution for bad hair days makes it a go-to accessory for many women.
In conclusion, the evolution of the baseball cap from a casual accessory to a fashion statement has made it a must-have item for both men and women. Whether it’s a vintage sports-themed design, a designer cap from a luxury brand, or an affordable option from a high street retailer, the baseball cap has become a versatile and stylish addition to any wardrobe. So, next time you’re looking to add a laid-back touch to your outfit or simply need to cover up a bad hair day, consider reaching for a baseball cap to elevate your look with ease.