Balenciaga has introduced a new way for fashion enthusiasts to experience their Spring/Summer 2025 runway show – through virtual reality. The brand has launched an app in collaboration with Apple Vision Pro, allowing users to immerse themselves in the world of Balenciaga without missing out on any fashion moments.
The app can be downloaded on a virtual reality device that is now available for purchase in various regions worldwide. Powered by Apple’s visionOS, the device offers a unique navigation experience using eyes, hands, and voice commands.
With this app, users can not only watch the SS25 show but also explore interactive lookbooks and access past collections, giving them a deeper insight into the brand’s artistry and attention to detail. Balenciaga has been at the forefront of digital innovation since Demna took over in 2015, and this app is a testament to their commitment to pushing boundaries in the fashion world.
Collaborating with the AR creative agency, Atomic Digital Design, Balenciaga plans to continue evolving the app with future updates and new features, ensuring a dynamic and engaging experience for users. The app is currently available in several countries, including Australia, Canada, France, Germany, the U.K., mainland China, Hong Kong SAR, Japan, and Singapore.
In addition to Balenciaga’s foray into the digital space, fashion lovers can also look forward to Aubrey Nina’s collaboration with the fashion platform SYKY. Stay tuned for more exciting developments in the world of digital fashion.
Overall, this innovative app from Balenciaga opens up new possibilities for experiencing fashion in a virtual realm, bringing the runway show directly to your fingertips. With its immersive features and access to past collections, users can truly appreciate the craftsmanship and creativity behind the brand’s designs. Get ready to step into the future of fashion with Balenciaga’s virtual reality experience.