Miu Miu, a women’s clothing brand overseen by Miuccia Prada, has caught the attention of many men in recent years, despite being traditionally targeted towards women. Men like Jake Weber, a New York lawyer, have found appeal in the brand due to its unique and fun designs that feel “untapped” and different from mainstream fashion.
Corey Stokes, a stylist and senior vice president at Essence Ventures, also appreciates Miu Miu for its playful and distinct style, which he finds more enjoyable than other high-end brands like Prada. Stokes has accumulated a collection of items from Miu Miu, ranging from bejeweled track jackets to leather suits, embracing the brand’s unconventional approach to fashion.
The surge in popularity of Miu Miu among men has led to a new trend of “Miu Men” who are proudly sporting the brand. Celebrities like Odell Beckham Jr., ASAP Rocky, Offset, and John Cleese have been seen wearing Miu Miu, challenging traditional gender norms in fashion. Even Kim Jones, a prominent British designer, has been spotted in Miu Miu clothing, further blurring the lines between men’s and women’s wear.
As more men embrace Miu Miu, the brand’s store in SoHo, New York, has seen an increase in male customers, some of whom were surprised to learn that the brand officially caters to women. The inclusive and versatile nature of Miu Miu’s designs has attracted a diverse range of customers, regardless of age or gender, proving that fashion knows no boundaries.
Overall, the rise of men wearing Miu Miu reflects a broader shift in the fashion industry towards gender-neutral and boundary-pushing designs. With more celebrities and influencers embracing unconventional styles, it’s clear that Miu Miu is not just a women’s brand but a symbol of individuality and creativity in fashion.