In the late 19th century, Parisian women started sewing hair onto their eyelids to achieve long, fluttery lashes. This practice eventually led to the emergence of a thriving industry in false lashes by the early 20th century. Today, the global eyelash extension market is valued at $1.66 billion and is expected to double by 2032. In the UK alone, 129,000 lash treatments are carried out every week, making them the most popular salon service in the country.
As I reflect on the history of eyelash enhancements, I visit a lash technician in west London to experience the latest trends in lash treatments. With aging, lashes tend to thin and shorten, prompting many to turn to treatments like lifts, extensions, and tinting instead of traditional mascara. Lashes have become a symbol of femininity and are deeply embedded in cultural and historical contexts, reflecting various themes in mainstream film and visual culture.
The rise of social media has made lash treatments accessible to people of all ages, genders, and social classes. From grand lash extensions sported by political figures to the use of filters and makeup tutorials on platforms like TikTok and Instagram, lashes have become a significant aspect of personal grooming.
Eyelash growth serums have also gained popularity, with the global market projected to reach $1.3 billion by 2031. However, concerns about potential side effects have led some individuals to seek professional lash technicians for safer alternatives. The demand for lash technicians has surged in recent years, with many women training in the field as a side hustle.
While the beauty industry continues to evolve, the allure of long, fluttery lashes remains timeless. Whether it’s for a special occasion or everyday glamour, false lashes offer a quick and effective way to enhance one’s appearance. As I observe teenagers embracing false lashes for a touch of glamour, I’m reminded of the enduring appeal of this beauty trend.
Ultimately, the booming eyelash industry reflects a complex interplay of beauty standards, feminism, and personal expression. While some may view false lashes as a form of conforming to societal norms, others see them as a means of self-expression and empowerment. As I contemplate the role of lashes in modern beauty culture, I realize that the quest for long, luscious lashes is a timeless pursuit that transcends age and gender.
