Petra Collins never thought about her wedding day. The day before her latest I’m Sorry collection for Ssense was released, the artist and director explained over Zoom that weddings were not something she had envisioned growing up. She mentioned that she came from a nontraditional background and had never pictured herself getting married. Despite this, the new collection, created in collaboration with designer Mimi Wade, was centered around a wedding dress.
Collins shared that she had always wanted to design a wedding dress, even though she was unsure about having a wedding herself. The challenge of creating a piece with such emotional significance appealed to her. The collection, which includes leather hot shorts, chunky beaded necklaces, and minidresses, is the first part of a film trilogy that Collins is working on. She sees the designers she collaborates with as costume designers for this “film.”
The protagonist of the collection’s story is open to interpretation. She may be getting married to her best friend for fun, or she may have escaped from a marriage and is embarking on an adventure. The wedding dress in the collection was designed to be both fantasy-like and practical, allowing the bride to run away if needed. Other pieces in the collection, such as a silver leather bikini top and hot pants with “HELP” written on them, add a humorous and cheeky twist to the overall theme.
Miss I’m Sorry, the character represented in the collection, embodies a sense of humor and light-heartedness. Collins sees herself as the inspiration for this character, along with anyone who doesn’t take themselves too seriously and enjoys fashion with a humorous twist. The campaign for the collection features Addison Rae, known for her presence on TikTok, who embodies the playful and fun spirit of the I’m Sorry girl.
In conclusion, the I’m Sorry collection by Petra Collins offers a unique and humorous take on traditional wedding attire. The pieces are designed to be both visually striking and practical, allowing the wearer to embrace their playful side. With elements inspired by pop culture and personal experiences, the collection is a reflection of Collins’s artistic vision and storytelling.