As the Olympic Games draw near, various events and initiatives are taking place, especially in connection with LVMH, the main partner of the event scheduled to take place in Paris from July 26 to August 11. Vogue is set to host a grand party on July 25, the day before the opening ceremony, at the Fondation Louis Vuitton. The event will see a gathering of stars, including athletes, artists, musicians, and the top management of the luxury giant.
Among the notable figures expected to attend are Bernard Arnault, the head of the world’s leading luxury goods company, Brian Roberts, the CEO of Comcast NBCUniversal, and pop star Pharrell Williams, who also leads Louis Vuitton’s men’s collections. Anna Wintour, the global editorial director of Vogue and Condé Nast editorial content, will co-host the special “Prélude” evening with them.
Pharrell Williams expressed his excitement about co-hosting the event, emphasizing the Olympic Games as a celebration of diversity, humanity, and creativity, emphasizing the unifying power of the event. The evening promises to be unforgettable, featuring an Olympic-themed theme park with interactive installations and various sports-inspired games such as table tennis, table football, archery, and basketball, all designed by Pharrell Williams. The culinary experience will be curated by Michelin-starred chef Jean Imbert.
The luxury group’s involvement in the Olympic media landscape continues to grow. LVMH was recognized as one of the most frequently mentioned sponsors of the Games in a survey conducted by media monitoring specialist Onclusive between April and May, as reported by The Media Leader website.
The star-studded affair at the Fondation Louis Vuitton is expected to be a glamorous and exciting prelude to the upcoming Olympic Games in Paris. With a mix of celebrities from various fields and a focus on unity and creativity, the event embodies the spirit of the Games as a platform for bringing people together through shared experiences and values. As the countdown to the Olympics begins, the anticipation for the Vogue party builds, promising an evening of entertainment, inspiration, and celebration.
