The latest trend in online fandom surrounds Vice President Kamala Harris, with supporters known as the KHive. The movement has gained momentum recently, particularly after President Biden endorsed her as the Democratic presidential nominee.
The KHive, a play on Beyoncé’s devoted fan base BeyHive, was coined by MSNBC correspondent Joy-Ann Reid in 2017. It gained popularity during Ms. Harris’s 2019 presidential campaign but quieted down when she became Vice President. However, with President Biden’s recent announcement, the KHive has reemerged with renewed enthusiasm.
Social media platforms like X and Instagram have seen users incorporating coconut and palm tree emojis into their bios in reference to a memorable quote from Ms. Harris. In addition, video clips of her speeches have been remixed into popular songs by artists like Charli XCX, sparking a wave of creativity and engagement on platforms like TikTok.
One supporter, Courtney Phillips, a stay-at-home mother from North Carolina and founder of Mamas4Kamala, has been part of the movement since Ms. Harris’s first presidential campaign. The KHive has provided a space for supporters to connect, share content, and show their enthusiasm for the Vice President.
As the KHive continues to grow and evolve, it serves as a testament to the impact of online communities in shaping political discourse and fostering engagement with political figures. The movement reflects a broader trend of digital activism and the power of social media in mobilizing support and amplifying voices.
Overall, the KHive movement highlights the significance of online communities in modern political engagement and the ways in which social media platforms can be utilized to connect individuals, share ideas, and create meaningful change. By harnessing the collective energy of supporters, movements like the KHive demonstrate the potential for digital spaces to drive political participation and advocacy.