Brainrot is a term that has gained popularity on the internet to humorously and compassionately describe the condition of being completely consumed by internet trends. If you or someone you know constantly speaks using internet references like “has the energy of a golden retriever boyfriend” or “show it to me, Rachel,” you may be experiencing what is known as “brainrot,” or “cerebro podrido” in Spanish.
The term mainly refers to low-value internet content and the effects of spending too much time consuming it. For example, someone might say, “I’ve been watching so many TikTok videos that I think I have brainrot.” The internet debate surrounding brainrot has become so widespread that some social media users have started creating parodies of people who seem to embody the condition.
Videos of TikTok user Heidi Becker show her looking at the camera while effortlessly using one internet reference after another. In one recent video with over 220,000 likes, she exclaims, “Hiii, oh my god, the fit is fitting, pop off king!” This kind of content is characteristic of brainrot and its influence on online culture.
Many people, like writer Jessica Roy who moved to Paris to escape the brainrot after years of working in digital media, are recognizing the impact of this phenomenon on their lives. Understanding brainrot and its significance can help individuals navigate the internet landscape more consciously and maintain a healthy balance between online and offline experiences.
It’s important to be aware of how much time and energy we are dedicating to consuming internet content and to take breaks to engage in activities that promote mental well-being. While internet culture can be entertaining and engaging, it’s essential to find a balance that prevents us from being overwhelmed by brainrot.
Recognizing the signs of brainrot and taking steps to address them can lead to a more fulfilling and balanced relationship with the digital world. By being mindful of our online habits and making conscious choices about the content we consume, we can avoid falling victim to the negative effects of brainrot and instead enjoy the positive aspects of internet culture in a healthier way.