The Paris Olympics are just around the corner, and Skims has once again collaborated with Team USA to create the perfect loungewear collection for the occasion. This new collection, unlike previous ones, includes Skims menswear, swimwear, and adaptive pieces. Kim Kardashian, the Co-Founder and Chief Creative Officer of Skims, expressed her excitement about supporting Team USA for the upcoming Olympic and Paralympic Games in 2024. The collection aims to empower everyone, with men’s styles and adaptive intimates being introduced this year.
The campaign for the collection was shot by Greg Swales and draws inspiration from vintage Americana. It features several Olympians, including gymnast Suni Lee, who is the Olympic all-around champion. Lee shared her thoughts on the intersection of fashion and sport, emphasizing that there are no rules when it comes to being a fashionable athlete.
In recent years, there has been a noticeable overlap between the worlds of fashion and sport. Brands like Skims have played a significant role in bridging the gap by creating pieces that are both comfortable and stylish. Athletes like Suni Lee appreciate the convenience of matching sets that require minimal effort to put together while still looking polished.
Gymnastics, in particular, allows athletes to express their personalities through colorful and patterned leotards. This customization aspect resonates with Lee, who sees both performance and fashion as forms of self-expression. Experimenting with different looks, whether in gymnastics or everyday life, empowers her and boosts her confidence.
As a fan of Skims, Lee appreciates the brand’s cozy and comfortable materials that can be worn beyond lounging at home. She enjoys mixing and matching basics, a style that Skims excels at. Working on the Skims x USA Team campaign was a dream come true for Lee, who felt honored to be part of a project that included other decorated Olympians and Paralympians.
When asked about her favorite pieces from the collection, Lee had a hard time choosing as she loved them all. However, she mentioned that the swimsuit, tank, boxers, and crew socks would be on heavy rotation in her wardrobe. The Skims x Team USA capsule collection will be available for purchase on Skims.com starting this Wednesday, June 26.
Tara Gonzalez, the Senior Fashion Editor at Harper’s Bazaar, highlighted the significance of the collaboration between Skims and Team USA. The collection represents a fusion of fashion and sport, catering to athletes and fashion enthusiasts alike. Through this partnership, Skims continues to empower individuals and celebrate the spirit of athleticism and style.