Fashion shows are not just about the clothes, they are also about the music that accompanies the models as they strut down the runway. The choice of music can have a significant impact on the overall presentation and atmosphere of the show.
For example, designer Rick Owens recently staged a show with 10 looks, repeated 20 times, set to the booming cadence of Beethoven’s Symphony No. 7. This choice of music added a sense of grandeur and drama to the presentation, enhancing the overall experience for the audience.
In the world of fashion, runway shows are like narratives unfolding before our eyes. Designers may talk about their inspirations and philosophies, but ultimately, it is the visual and auditory elements that captivate the audience. Just like Instagram reels, fashion shows are consumed in fragments, creating a continuous and addictive experience.
Take Hermès, for instance. Designer Véronique Nichanian may not be a household name, but her work speaks for itself. Her collections exude quiet luxury, appealing to those who appreciate understated elegance. The lack of marketing only adds to the mystique surrounding the brand, making it even more desirable for those in the know.
Overall, the music selection for a fashion show plays a crucial role in shaping the narrative and evoking emotions from the audience. Whether it’s the booming sounds of Beethoven or the whispers of quiet luxury, the music sets the tone for the entire experience, making it a memorable and immersive event for all involved.