Actress Naomi Watts’ beauty brand Stripes Beauty has recently been acquired by L Catterton, an investment firm backed by LVMH. The terms of the deal have not been disclosed. Stripes Beauty, founded by Watts in 2022, is a beauty brand that caters to women experiencing menopause and other hormonal changes associated with aging. The brand has primarily operated through an online store and on Amazon.
The partnership with L Catterton is expected to significantly boost the growth of Stripes Beauty both locally and internationally. The capital injection will be used to enhance marketing efforts, expand the team, develop new products, and provide better services to new and existing customers in the attainable luxury market segment.
Naomi Watts expressed her excitement about the acquisition, stating that she is grateful to L Catterton for believing in the brand’s mission of supporting women during menopause. She emphasized the significance of the brand’s products and community to her, and she looks forward to working with L Catterton, a firm dedicated to addressing the needs of this underserved demographic.
Under the new leadership of Debra Perelman as the executive chair and Cara Kamenev as the president, both of whom have extensive experience in the beauty industry, Stripes Beauty aims to continue its growth trajectory. L Catterton’s investment in the brand reflects their commitment to empowering women and providing solutions tailored to their specific lifestyle requirements.
Stripes Beauty has announced plans to expand its product line to include sleep support with The Dream Date, a supplement designed to aid in falling and staying asleep. The brand will also focus on scaling its direct-to-consumer and Amazon sales, as well as launching in new markets such as QVC and Canada in the near future.
Overall, the acquisition of Stripes Beauty by L Catterton signifies a new chapter for the brand, allowing it to reach a wider audience and further establish its presence in the beauty and wellness industry. With the support of experienced industry professionals and a commitment to women’s health and empowerment, Stripes Beauty is poised for continued success in the market.
