Fashion and beauty editors are always on the lookout for the next big thing in the industry. From new product launches to emerging trends, staying ahead of the curve is essential. That’s why Who What Wear has introduced its Intelligent Shopping Assistant, or ISA for short. This interactive chatbot uses artificial intelligence to provide personalized fashion and beauty recommendations based on the site’s expert editorial insights.
Launching in beta today, ISA is designed to make shopping easier and more efficient. By simply typing in a question or phrase about what you’re looking for, you can receive tailored suggestions in no time. Whether you’re in search of the perfect fall boots or trending lipsticks, ISA has got you covered. You can even specify your price range or preferred retailer for more targeted recommendations.
Kat Collings, the US editor in chief, emphasizes the convenience of ISA, especially as we approach the busy holiday season. With ISA, shoppers can quickly find editor-approved gifts and shop smarter. The chatbot draws product recommendations from Who What Wear’s extensive catalog of articles, buying guides, and reviews, ensuring that you get the most relevant and stylish picks.
As ISA continues to learn and evolve, users can expect improvements in search functionalities and more personalized responses. By analyzing user interactions with the bot, Who What Wear aims to enhance the shopping experience and provide up-to-the-minute recommendations. Feedback from users is encouraged to help refine ISA and address any limitations that may arise.
ISA is tailored for fashion and beauty enthusiasts, offering top recommendations from coveted brands like Alaïa, Régime des Fleurs, Agolde, VIOLETTE_FR, and ABADIA. While the chatbot may not have all the answers, its expertise in the fashion and beauty space ensures that you receive quality recommendations. With over 13.5 million dedicated readers, Who What Wear aims to make ISA a valuable resource for its audience.
In addition to fashion and beauty recommendations, Who What Wear provides a glimpse into the background of its associate director of fashion news, Erin. With a passion for storytelling and a keen interest in fashion, Erin’s journey from intern to editorial assistant showcases her dedication to the industry. Her role at Who What Wear reflects her love for fashion and her commitment to delivering engaging content to readers.
As Who What Wear continues to innovate and provide cutting-edge solutions like ISA, users can look forward to a seamless shopping experience and expert recommendations. With artificial intelligence at the forefront of fashion and beauty, the future of shopping is smarter and more personalized than ever before.
