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Supermarket fashion is currently trending so much that even celebrities are opting for their outfits. Cat Deeley was recently seen wearing a chic white co-ord from Asda on This Morning. The outfit has been hailed as the ‘summer co-ord of dreams’ by Asda.

Cat’s stylist David O’Brien, who is also Head of Costume at ITV, praised the 47-year-old for her great style aesthetic. While he usually selects brands like Hush, Boden, and Mint Velvet for her, he also appreciates budget-friendly options such as Zara, River Island, and Mango. It seems that supermarket fashion is now on his radar too.

The Studio Edit White Tailored Pleated Shorts from Asda are priced at £22, with sizes ranging from 8 to 20. The matching White Single Button Blazer With Linen costs £39 and comes in the same sizes. Social media users have expressed their admiration for Cat’s affordable look, with many appreciating the fact that she is wearing normal clothes rather than designer gear.

The George at Asda’s Studio Edit range offers limited pieces that combine effortless tailoring and timeless style. These versatile items can seamlessly transition from day to night, making them a popular choice among shoppers. The range has been described as a hidden gem, with customers praising the quality and value for money of the items.

Supermarket fashion has been gaining popularity in recent years, with many customers turning to these stores for core wardrobe staples, good quality denim, pretty dresses, and fun accessories. The affordability and quality of the clothing offered by supermarkets have made them a go-to destination for fashion-conscious shoppers. The trend of mixing high-end pieces with more affordable options has also contributed to the rise of supermarket fashion.

As supermarkets continue to expand their fashion offerings and cater to the needs of their customers, it is no surprise that celebrities like Cat Deeley are embracing this trend. The accessibility, affordability, and quality of supermarket fashion make it a compelling choice for those looking to stay stylish without breaking the bank. So next time you’re doing your weekly food shop, don’t forget to check out the clothing section for some hidden gems.