As we gear up to watch the semi-finals and final of the Euros, many of us will not only be focused on the action on the pitch but also on the fashion in the stands. Football and fashion have collided in recent years, with trends like WAG style making a comeback.
If you’re looking to channel your inner WAG, oversized sunglasses, mini skirts, and football jerseys are the way to go. Think extreme – either oversized or micro, with no in-between. Add some glamorous accessories to complete the look.
On the other hand, if you want to pay homage to your favorite male players, ‘blokecore’ is the trend for you. This style features baggy silhouettes, oversized tailoring, and classically ‘masculine’ pieces inspired by British football culture and icons like David Beckham and Wayne Rooney.
The football jersey trend is all about exhibiting a sense of belonging and community. Each kit tells a unique story of a team’s region and history, making it a popular choice among fans. Additionally, second-hand shopping for vintage jerseys is a sustainable way to embrace this trend.
With the football apparel industry projected to reach £90 billion by 2028, it’s clear that sports merchandise has made a significant impact on the fashion industry. Major deals like Manchester United’s partnership with Adidas demonstrate the lucrative nature of football fashion.
So, whether you’re heading to the pub garden or a friend’s kitchen to watch the Euros, make sure to sport your best football-inspired outfit. From WAG style to blokecore, there are plenty of ways to show off your love for the game while staying on-trend.