Bottega Veneta recently made waves in the fashion world with its unconventional catwalk show in Milan. Instead of the typical high fashion setting, the brand showcased its spring/summer 2025 collection amidst a farmyard backdrop, complete with live animals like chickens, foxes, horses, bunny rabbits, and birds. Creative director Matthieu Blazy drew inspiration from childhood wonder and the limitless possibilities of the future, bringing a sense of joy and playfulness to the runway.
Blazy’s vision for the collection was rooted in the nostalgia of childhood dress-up games and the freedom of self-expression. The pieces featured oversized trouser suits with missing legs, dresses pulled out of shape and adorned with frog brooches, and leather trench coats with floppy lapels resembling rabbit ears. The brand’s signature leather accessories were reimagined in whimsical designs, such as paper lunch bags and retro kids backpacks crafted from the softest nappa leather.
Celebrities like Michelle Yeoh, Julianne Moore, Jacob Elordi, A$AP Rocky, and Imane Khelif were among the attendees, showcasing Bottega Veneta’s wide appeal and influence in the fashion industry. The collection received praise for its exuberance, creativity, and chic awkwardness, offering a refreshing take on power dressing that emphasizes sincerity and playfulness.
In a fashion landscape where many designers are playing it safe, Bottega Veneta stands out as a brand willing to take risks and push boundaries. Despite the challenges in the luxury market, Bottega Veneta’s parent company, Kering, reported growth for the brand, highlighting the success of its experimental approach under Blazy’s direction. The collection not only captivated the audience at Milan Fashion Week but also gained viral attention on social media platforms like TikTok.
Overall, Bottega Veneta’s childlike wonder-meets-high fashion show was a testament to the brand’s commitment to innovation, creativity, and staying true to its unique aesthetic. By embracing the power of sincerity and joy in fashion, Bottega Veneta continues to set itself apart as a leader in the industry, inspiring designers and fashion enthusiasts alike with its daring and imaginative collections.
