Catbird, a jewelry brand based in Brooklyn, has seen remarkable success with its unique designs, attracting many millennial and Gen Z customers into the world of fine jewelry. Founded by Rony Elka Vardi and Leigh Batnick Plessner in Williamsburg twenty years ago, the brand has now expanded its reach across America.
The journey of Catbird began in a small storefront on Bedford Avenue in Williamsburg, which has now been transformed into a cozy cafe. The founders reminisce about the humble beginnings of the brand in the cramped space, highlighting how they have outgrown it over the years. In 2022, they moved to a larger location in Williamsburg and have since opened stores in downtown Manhattan, Rockefeller Center, Boston, Los Angeles, and Washington.
The essence of a Catbird store is a unique blend of jewelry, fashionable knickknacks, and vintage decor elements that create a charming and inviting atmosphere. The brand’s aesthetic is reflected in the display of products alongside lace curtains, antique furniture, house plants, and quirky mirrors, offering customers a delightful shopping experience.
Looking ahead, Catbird is set to open a store in San Francisco in August, with plans to expand to cities like Atlanta and Chicago by 2026. This expansion demonstrates the growing popularity and success of the brand, as it continues to captivate customers with its one-of-a-kind designs and curated collections.
Catbird’s journey from a small boutique in Brooklyn to a national brand showcases the power of creativity, passion, and dedication in the world of jewelry. As the brand continues to soar to new heights, it remains a beloved destination for those seeking unique and elegant pieces that resonate with the spirit of individuality and style.
