Laura O’Neill, the co-founder of Van Leeuwen Ice Cream, has a fascinating career journey that showcases the unpredictable path to entrepreneurial success. Originally from Melbourne, O’Neill started her career in event production. However, a fateful trip to London in her early 20s changed everything when she met Ben Van Leeuwen, her future business partner.
Van Leeuwen proposed the idea of starting an ice cream truck that offered high-quality ice cream, sparking O’Neill’s interest. Less than a year after moving to New York, O’Neill, along with Ben and his brother Pete, launched Van Leeuwen Ice Cream. They dedicated the following years to growing the business, expanding their product offerings, opening physical stores, and creating a variety of vegan options.
O’Neill’s role in the company evolved over time, and she now oversees Van Leeuwen’s marketing efforts. Her creative vision has led to successful packaging re-brands, collaborations with celebrities like Jimmy Butler, and the development of unique flavors like Hidden Valley Ranch. With O’Neill’s leadership, Van Leeuwen Ice Cream has seen significant growth, with over 50 stores and products available in 12,000 grocery stores nationwide.
O’Neill’s story is a testament to taking risks and pursuing new opportunities, even in unfamiliar territory. Her journey exemplifies the resilience and dedication required to build a successful brand from the ground up. By listening to her episode on Second Life, you can learn more about O’Neill’s decision to venture into a new business in a new country and how she continues to innovate in the gourmet ice cream industry.
In a similar vein, Bo Shepherd, the co-founder of Woodward Throwbacks, is another individual who has made a significant career change. As a talented designer, Shepherd has played a key role in the success of Woodward Throwbacks, a company known for its handcrafted furniture and home goods made from reclaimed materials.
Shepherd’s background in design and passion for sustainability have been instrumental in shaping the identity of Woodward Throwbacks. Through his creative vision and commitment to eco-friendly practices, Shepherd has helped the company gain recognition for its unique and environmentally conscious products.
Just like Laura O’Neill, Bo Shepherd’s story is a testament to the power of embracing change and pursuing one’s passion. By exploring the journeys of individuals like O’Neill and Shepherd, we gain insight into the determination and creativity required to build a lasting legacy in the world of entrepreneurship.