Vivienne Westwood recently unveiled its 2024 Sun Collection, which takes inspiration from the colors of painters, incorporating metallic materials and vintage silhouettes. To promote this new collection, the renowned fashion label collaborated with local artist and creative director Kshitij Kankaria to shoot a campaign in Mumbai, capturing the essence of the collection.
Kankaria, drawing from the energy and vibrancy of Mumbai, sought to reflect the city’s unique identity in the campaign. He explained, “When I delved into Vivienne Westwood’s brand vision and the principles behind their imagery, I was immediately reminded of the lively streets of Mumbai.” The campaign features individuals who have inspired Kankaria throughout his time in India, highlighting their distinct personal styles and creative talents.
The campaign blends traditional elements with contemporary touches, creating a fusion of modernity and classic charm that resonates authentically in Mumbai. By showcasing the city’s vitality and spirit, the campaign aims to celebrate the dynamic nature of Mumbai and its influence on art and fashion.
For more details on the Sun Collection and to view the vibrant campaign, visit Vivienne Westwood’s official website. Additionally, explore the latest trends and designs showcased at Men’s Fashion Week SS25 to stay updated on the evolving world of fashion and style.