Nadya Okamoto, the founder of August, a Gen Z menstrual care brand, recently spoke to Hypebae about the issue of sexual wellness censorship on TikTok. She is known for her advocacy and work in promoting inclusive period care products for all individuals. Okamoto shared her journey with August and how TikTok has been instrumental in the brand’s growth. Despite facing challenges with certain products being restricted on TikTok Shop, she remains committed to breaking the stigma surrounding menstruation and providing essential period care options.
TikTok Shop was seen as a game-changer for small businesses like August, offering a platform to reach a wider audience and showcase their products. However, the ban on organic pads and tampons raised questions about the societal attitudes towards menstruation. Okamoto highlighted the importance of normalizing period care discussions and ensuring access to sustainable products for women with vulvas. By censoring these items, platforms inadvertently perpetuate the idea that periods are taboo and should be hidden, impacting the well-being of individuals.
Okamoto also addressed the broader implications of restricting sexual wellness products, noting the lack of open conversations around sexual and reproductive health. Despite being essential medical products, there is still a stigma attached to discussing these items openly. She emphasized the need for more education and affordability in the menstrual care industry to break down barriers and empower individuals to make informed choices about their health.
As a provider of menstrual care products, August faces challenges due to the ongoing stigma surrounding periods. The ban on certain items on TikTok Shop reflects a larger societal issue that needs to be addressed. Okamoto shared her insights into the struggles faced by individuals seeking access to quality period care and the importance of debunking common myths around menstruation.
In conclusion, Nadya Okamoto’s advocacy for inclusive period care and her efforts to challenge censorship on TikTok highlight the ongoing need to promote open conversations about sexual wellness and reproductive health. By addressing the stigma surrounding menstruation and advocating for affordable, sustainable period care options, brands like August are paving the way for a more inclusive and informed approach to menstrual health.