Virginie Viard, the creative director of Chanel, recently left the iconic fashion house after five years in the role. She took over the position in 2019 following the death of Karl Lagerfeld, who was her mentor and the former designer at Chanel. While Viard’s work received criticism for being awkward and lacking fresh ideas, the brand’s revenue continued to rise, reaching nearly $20 billion last year.
The sudden departure of Viard has sparked speculation about the future of Chanel and who will be the next creative director. Bruno Pavlovsky, the president of fashion at Chanel, announced that the recent couture show was not designed by Viard but by the “Fashion Creation Studio.” However, the collection received mixed reviews, with many critics finding it to be mediocre compared to previous Chanel creations.
The quick turnover of the collection raises questions about the importance of a designer’s vision and the impact they have on a fashion house. The search for the next creative director has become a hot topic in the fashion industry, overshadowing other current events such as the upcoming elections in France and the United States.
Chanel’s future remains uncertain as the brand navigates this period of transition. The decision of who will take over as the new creative director will have a significant impact on the direction of the fashion house and its ability to continue its legacy of luxury and innovation. Fashion enthusiasts and industry insiders alike are eagerly awaiting the announcement of Chanel’s next chapter in the world of high fashion.
