The COTERIE show is coming back to the Javits Center from September 22–24, and MMGNET Group President Kelly Helfman has shared some exciting insights about what to expect this season. One of the key focuses of this year’s COTERIE is on enhancing customer experiences through tailored partnerships and programs aimed at facilitating connections between retailers and brands. The International Guest Buyer Program, in collaboration with Modem, will be debuting at the event, bringing 13 esteemed retailers from Italy and France to foster commercial relationships.
For Kelly Helfman, the sense of community at COTERIE New York is the highlight of the event. The opportunity for brands and retailers to come together, share knowledge, and inspire one another is what makes the show so special. The intersection of fashion, innovation, and community is something that Kelly finds particularly inspiring.
This season, attendees can look forward to new experiences that will showcase both established and emerging brands. The resortwear-focused section of the show, known as destination, will feature a collaboration with Vogue Mexico for the first time, offering an expanded selection of international swim and resortwear brands. The presence of international brands from countries like Canada, Latin America, Italy, France, and Greece highlights the global nature of the event and the importance of collaboration in shaping industry trends.
Bringing these international brands to COTERIE serves a dual purpose of inspiring the community with fresh designs and helping buyers diversify their offerings. By providing a platform for global brands to break into the U.S. market, COTERIE plays a vital role in supporting international companies and saving buyers the hassle of traveling to multiple events.
The significance of hosting COTERIE in New York City cannot be understated. As a major fashion capital, the city embodies the essence of the industry and serves as a hub for creativity and innovation. Supporting local designers, collaborating with fashion universities, and engaging with local artists are all ways in which the show integrates itself into the vibrant fashion scene of NYC.
While many longstanding brands like Minnie Rose, Kinross Cashmere, and Susana Monaco return to the show year after year, there are also new and exciting brands to look out for this season. From women’s apparel to footwear, beauty, and accessories, the lineup includes names like NSF Clothing, Ecru, Marimekko, Farm Rio, Beyond Yoga, Shoma The Label, and Rebag.
After the show wraps up, Kelly Helfman plans to reflect on the successful year and take some time to relax. A well-deserved vacation to Hawaii provided a much-needed reset before diving into the busy show season. With a ritual of unpacking, napping, and maybe a massage, Kelly will soon be gearing up for COTERIE’s return to New York in February 2025. Stay tuned for all the latest fashion news and industry updates by subscribing to the newsletter and following on Facebook and Instagram.
