Addison Rae and her stylist Dara have a rule when it comes to creating a VMAs red-carpet look: “It’s only sexy if it’s freaky.” The duo’s unique approach to fashion has garnered attention and admiration from fans and industry insiders alike.
Rae, known as one of TikTok’s biggest stars, has also ventured into acting and singing. Her moody video for her song “Diet Pepsi” was released in August and quickly became a subject of online fascination. For her very first MTV Video Music Awards appearance, she made a bold statement with a satin bra-and-panty set paired with a voluminous tutu designed by Claire Sullivan. The ensemble was a daring choice that perfectly encapsulated Rae’s belief in the power of experimentation in fashion.
“We wanted to create something that brought together my favorite looks in VMAs history and also the ‘Diet Pepsi’ music video,” Rae shared with Harper’s Bazaar. She expressed her complete trust in her stylist, Dara, praising her for having a magical talent and impeccable taste.
Drawing inspiration from iconic VMAs moments from the past, including Madonna’s bridal look from the first VMAs in 1984 and Britney Spears’ homage to the same in 2003, Dara and Rae crafted a look that paid tribute to various pop stars, ingenues, and pinups over the years. The final outfit was not a direct copy of any particular reference but rather an embodiment of a timeless archetype that exudes confidence and allure.
As Rae prepared for her debut at the VMAs, she expressed her excitement at being part of the iconic event that has produced numerous unforgettable pop culture moments. She eagerly anticipated soaking in the energy and creativity of the show, citing past performances by music legends such as Britney Spears, Madonna, Christina Aguilera, Missy Elliott, and Lady Gaga as sources of inspiration.
Collaborating with designer Claire Sullivan, Dara aimed to create a look that transcended traditional red-carpet formalities and embraced the essence of Rae’s music video. By infusing a sense of innocence and naiveté into the ensemble, they sought to capture a playful and daring spirit that resonated with Rae’s persona.
“For the VMAs, Madonna set a blueprint: Conjure the images of your music video and create a real-life moment. That frees you up from formalities,” Dara explained. She emphasized the importance of pushing boundaries and embracing a little danger in fashion, especially at an event like the VMAs. The final look reflected a celebration of freedom, confidence, and self-expression, embodying Rae’s radiant and playful personality.
As an emerging artist, Rae sees the VMAs as a platform for exploration, discovery, and self-expression. She hinted at exciting fashion ventures in the near future, promising her fans a journey filled with creativity and style. While she dreams of one day performing on the VMAs stage herself, she remains humble and grateful for the opportunity to attend as a guest, soaking in the glamour and excitement of the event.
In conclusion, Addison Rae and Dara’s style evolution at the VMAs serves as a testament to their creative vision and fearless approach to fashion. By blending elements of nostalgia, innovation, and personal expression, they have carved out a unique aesthetic that stands out in a sea of red-carpet looks. As Rae continues to make her mark in the entertainment industry, her fashion choices will undoubtedly play a significant role in shaping her public image and artistic identity.