Kinjil Mathur, the Chief Marketing Officer of Squarespace, is dedicated to empowering female leadership within her community, with a special focus on South Asian and BIPOC representation. Since joining Squarespace in 2017, Mathur has been driven by the mission of pushing the brand forward while nurturing a team of innovative individuals.
In her role as CMO, Mathur aims to amplify the voices and experiences of Squarespace customers. She believes that marketing is about building a soul for the brand through culture, community, and customer dedication. Mathur finds purpose in helping customers solve their problems and achieve their dreams, which in turn drives business growth.
Over the years, Mathur has witnessed significant changes in the marketing landscape, with marketing evolving from a band-aid solution to a strategic function that differentiates businesses. She emphasizes the importance of empathy in marketing, especially in light of events like Covid-19, which led Squarespace to support entrepreneurs looking to establish an online presence.
Mentorship plays a crucial role in the success of young creatives, particularly women of color. Mathur stresses the value of mentorship in her own career and is committed to supporting the next generation of female leaders through seed investing and advising female founders focused on community success.
To make the industry more accessible to those without existing connections, Mathur advocates for people to make themselves available for networking and mentorship opportunities. She believes in using her knowledge to support those around her and encourages others to do the same.
When it comes to career advice, Mathur emphasizes the value of time as the most valuable asset. She encourages individuals to pursue opportunities that are challenging, purposeful, and interesting. Mathur believes in being open to new opportunities and making a change if a job no longer aligns with one’s goals.
Looking ahead, Mathur is focused on expanding Squarespace’s international presence and connecting with entrepreneurs worldwide. She is dedicated to supporting local creative communities and amplifying marginalized voices through localized brand campaigns across different markets.
In reflecting on her journey, Mathur wishes she could tell her younger self to be more forgiving and understanding, especially as a mother raising conscious and kind children. As she continues to progress and spark change, Mathur remains committed to empowering female leaders, supporting underrepresented communities, and driving Squarespace’s international growth.