So, like, Billie, this personal care brand, is like, telling New Yorkers to stop and smell the armpits. Not sure why that’s a thing, but hey, it’s happening.
Billie, you know, launched this whole scratch-and-sniff campaign in NYC. It’s like, happening now through May 16th.
If you’re in the area, you can smell this giant armpit on the street and get a whiff of Billie’s new tropical scent, Coco Villa. Sounds interesting, right?
Fans of Billie can try out the new smell of their best-selling deodorant at 505 8th Ave near Penn Station and other locations around the city. So, go get your sniff on!
There’s this TikTok video showing people scratching giant armpits on the sidewalks and smelling them. They look, like, surprisingly happy about it.
One person was like, “Love the fresh smell of @billie pits in the morning.” Um, okay then.
The new scent, Coco Villa, is all about sweet vanilla coconut vibes with spiced vanilla, coconut cream, and sunny sandalwood. Sounds tropical and all, but who knows if it’s a hit?
You can find these giant armpit posters at 505 8th Ave near Penn Station. Go check them out if you’re curious.
Billie’s All Day Deodorant is dermatologist-tested, aluminum-free, and baking soda-free. It’s supposed to keep odor at bay for 24 hours. You can snag it for $9 on Billie’s website. So, yeah, go sniff those armpits, I guess.
