London-based lingerie and swimwear brand Fruity Booty embarked on an exciting adventure this summer, drawing inspiration from the carefree vibes of a holiday routine. The brand’s latest collection was unveiled in the beautiful city of Marseille, known for its chic and stylish atmosphere.
Capturing the essence of a joyful holiday routine filled with endless lunches and dinners, Fruity Booty introduced a range of delicate and stylish pieces perfect for the beach and beyond. The collection features a variety of matching sets and separates, including the vibrant red Sun Siren bikini paired with matching hot pants, as well as white broderie bras, light summer dresses, a navy blue swim romper, and the brand’s signature gingham pattern.
Designed to seamlessly transition from swimming in the crystal-clear waters to sipping sunset drinks, the new collection offers the perfect summer essentials. Fruity Booty’s pieces are carefully crafted to mix and match, allowing for endless styling possibilities. Whether worn on their own or layered under the brand’s new broderie anglaise designs, the lingerie and swimwear pieces add a touch of elegance to any summer ensemble.
To get a glimpse of the stunning Marseille collection campaign, visit Fruity Booty’s website and explore the latest additions to your summer wardrobe. And while you’re at it, don’t miss the opportunity to discover Off-White’s new BRB sneaker, perfect for moments of rest and recovery after a day of fun in the sun.
This summer, infuse your wardrobe with the relaxed and stylish pieces from Fruity Booty’s Marseille collection, and embrace the carefree spirit of a holiday routine filled with sunshine, sea, and endless possibilities.