Me+Em, a UK-based premium label, has recently experienced a surge in popularity thanks to the support of the new Prime Minister’s wife. Lady Victoria Starmer has been spotted wearing two key pieces from the brand at important events, causing both items to quickly sell out.
Although the Prime Minister’s partner does not have an official role in the UK government, their fashion choices can still have a significant impact. In recent years, we have seen how the endorsement of a particular label by the spouse of a high-profile politician can boost sales and elevate a brand’s status.
Lady Starmer was photographed wearing a short-sleeved cropped jacket paired with wide-leg trousers and platform trainers on election night. The following day, she opted for the brand’s more formal red dress with topstitching. Both outfits garnered global attention as news of the election spread worldwide.
In addition to Me+Em, Lady Starmer has been seen wearing other upmarket labels like Needle & Thread and Simkhai. These brands fall into the premium price range rather than the luxury category. It will be interesting to see if she continues to support more expensive labels like Burberry, Mulberry, or Jenny Packham in the future.
For now, Me+Em is enjoying the spotlight and extra attention brought on by the general election. The brand’s association with Lady Starmer has undoubtedly boosted its visibility and appeal to consumers. As fashion enthusiasts eagerly await Lady Starmer’s future style choices, Me+Em remains one of the British brands benefiting from her sartorial endorsements.