H&M recently announced a new collaboration with Glenn Martens, the creative director known for his disruptive and punk-inspired designs. Martens, who previously worked with Diesel and Y/Project, has gained a following for his innovative approach to fashion. He has a history of turning patchworked denim into wearable art and has even live-streamed his collections to give people at home a front-row seat to his shows.
After leaving Y/Project last year, the fashion world has been eagerly awaiting Martens’ next move. This morning, Martens revealed the news of his partnership with H&M at the BoF VOICES conference. The collaboration is a natural fit, as both H&M and Martens share a commitment to making high fashion accessible to a wider audience.
H&M has a track record of successful designer collaborations, including partnerships with Karl Lagerfeld, Maison Martin Margiela, Simone Rocha, Mugler, and Rokh. These collaborations have brought runway-level design to the masses at an affordable price point. With Martens on board, the upcoming collection is expected to showcase his expertise in denim.
The H&M x Glenn Martens collection is set to launch in Fall 2025, and more details will be revealed in the coming months. Stay tuned for updates on this exciting collaboration in the world of fashion.
