Hailey Bieber recently held a makeup event in SoHo, drawing in hundreds of fans who eagerly waited in line for a chance to experience her popular makeup and skincare brand, Rhode. The event took place at a tiny pop-up shop where fans could purchase products like peptide lip balm and mini-blush sets.
Fans lined up along Greene Street in Manhattan, hoping to catch a glimpse of Ms. Bieber and maybe even snap a selfie with her. Despite the long line, many fans were excited to be a part of the event and support the Bieber family’s expanding franchise.
Inside the storefront, employees wore a trendy Los Angeles uniform, and the walls were painted in a glossy caramel shade with mirrors adorned with the brand name. Outside, a pink Cosmic Bliss ice cream truck handed out samples of Ms. Bieber’s signature ice cream flavor, Strawberry Glaze.
Ms. Bieber, a 27-year-old model and socialite, founded Rhode in 2022 and has been making a name for herself in the competitive cosmetics and skincare industry. The pop-up event was just one of the brand’s creative marketing strategies, following previous successful ventures like a touring photo booth.
The event not only showcased Rhode’s products but also provided fans with a unique and immersive brand experience. Fans like Haleigh Francis were thrilled to be a part of the event and support the Bieber family’s growing empire.
While waiting in line, fans were treated to samples of Ms. Bieber’s signature ice cream flavor, a refreshing treat on a cooler day in New York City. The event was a success, drawing in fans from all over who wanted to get their hands on Rhode’s latest products and be a part of the buzzing beauty community.
Overall, Hailey Bieber’s makeup event was a hit among fans, highlighting the brand’s popularity and Ms. Bieber’s influence in the beauty industry. With creative marketing strategies and high-quality products, Rhode is sure to continue making waves in the cosmetics world.