Skims, the popular loungewear brand founded by Kim Kardashian, has once again enlisted the help of a famous family to showcase their holiday collection. This year, the Skims holiday campaign features Hollywood legend Goldie Hawn, her children Kate Hudson and Oliver Hudson, along with their spouses and children, all wearing matching patterned sets in a fun and festive shoot captured by Harmony Korine.
The campaign captures the essence of a typical Christmas morning for the Hawn and Hudson families, with the addition of a curated food fight. In an interview with Harper’s Bazaar, Kate, Oliver, and Goldie share some of their family holiday traditions and reflect on the experience of working with Skims.
According to Oliver, the shoot was a blast and allowed the family to be themselves and have fun. Kate mentioned that it was particularly exciting for their kids to be involved in a project like this for the first time, highlighting the joy and excitement shared by all family members.
The family has a tradition of wearing coordinated outfits on Christmas morning, emphasizing their love for comfort and coziness. They value the softness and quality of Skims products, with Goldie noting that the comfort level is exceptional. Kate also mentioned the personal connection she has with Kim Kardashian, having known her since childhood and admiring her success with Skims.
In addition to the Skims campaign, the Hawn and Hudson families have their own set of holiday traditions, including watching classic movies, gathering in Aspen, Colorado, and decorating their homes. They enjoy spending time together during the festive season, creating lasting memories and cherished moments with loved ones.
The Skims campaign has helped the family get into the holiday spirit early, sparking excitement and anticipation for the upcoming celebrations. Kate expressed her love for Christmas and the joy of being together as a family during this special time of year. Oliver highlighted the importance of December as a time for the family to come together, especially considering their busy schedules in the entertainment industry.
Overall, the Skims holiday campaign featuring the Hawn and Hudson families captures the essence of love, togetherness, and joy that defines the holiday season for many. The authenticity and warmth portrayed in the campaign reflect the genuine bond shared by the family members, both on and off the screen. It serves as a reminder of the importance of family, tradition, and creating meaningful connections during the most wonderful time of the year.
