Kim Kardashian has once again made headlines, this time for the launch of the SKIMS menswear collection. Known for her successful ventures in shapewear, pyjamas, dresses, and swimwear, Kim has now expanded her brand to include menswear options. The collection includes three main lines: Cotton, Stretch, and Sport, each offering a variety of sizes and color choices.
With the help of sports superstars Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander as models for the campaign, the SKIMS menswear collection has already gained attention. The Cotton collection features basics made from a soft cotton blend perfect for everyday wear, while the Stretch line offers maximum-stretch fabric that retains its shape. The Sport collection is designed to provide comfort and support under workout clothes.
Kim Kardashian, the Founder and Creative Director of SKIMS, expressed her excitement about the expansion into menswear, calling it a major milestone for the brand. Jens Grede, CEO & Co-Founder of SKIMS, highlighted that men already make up 10% of their customer base, making the move into menswear a logical step for the brand.
Some standout pieces from the collection include the SKIMS Cotton mens T-shirt, the Stretch mens briefs, and the Sport mens muscle tank. These items are designed for both style and functionality, catering to the modern man’s wardrobe needs. Additionally, the SKIMS mens tube crew socks make for a great holiday gift option.
While exploring the SKIMS website, shoppers can also discover popular items from the brand’s bestsellers, such as the Soft Lounge long sleeve dress and the Seamless Sculpt brief bodysuit. These pieces have garnered rave reviews and are favored by celebrities like Kim Kardashian herself.
Overall, the launch of the SKIMS menswear collection marks a significant moment for the brand, showcasing Kim Kardashian’s ability to create inclusive and stylish clothing options for both men and women. With a diverse range of products to choose from, SKIMS continues to solidify its position as a leading fashion brand in the industry.
