In the fast-paced world of fashion trends, it can be difficult to discern which items are truly worth investing in. However, every now and then, a particular item gains so much popularity that it becomes hard to ignore. Currently, that item is Prada’s Buckle bag. Unlike previous “It” bags that were flashy or featured prominent logos, the Buckle bag boasts a timeless and understated design that has captured the attention of the fashion-forward crowd.
This coveted bag made its debut in Prada’s spring 2024 collection and has continued to gain momentum ever since. According to Lyst, searches for the “Prada Buckle bag” have increased by a remarkable 280% month-over-month. The bag’s visibility skyrocketed during Fashion Week, where it was spotted on numerous fashion editors and show attendees. Celebrities like Alexa Chung, Chloe Sevïgny, Dua Lipa, and Diane Kruger have also been seen carrying this structured top-handle tote.
In a market where The Row’s Margaux and the Hermès Birkin reign supreme, the appeal of the Prada Buckle bag is not surprising. Many women are drawn to the idea of a handbag that combines practicality with luxurious craftsmanship. The bag features a unique buckle motif that gives it a distinctive look, almost as if the bag is wearing its own belt.
Saks Fifth Avenue’s SVP, GMM of women’s designer RTW, shoes, handbags, and accessories, Will Cooper, praises the Buckle bag for its ability to effortlessly command attention while maintaining a stylish and sophisticated aesthetic. Available in three sizes to cater to different needs, the bag is crafted from luxurious calfskin and lined with nappa leather. The detachable belt allows for customization and styling versatility.
With a price point starting at $5,400, the Prada Buckle bag is positioned as an investment piece. Its practicality has resonated with Harper’s Bazaar’s fashion team, with executive digital director Lynette Nylander praising its double-sided deep pockets and tasteful design. The bag is available in a range of classic neutrals, from black and white to warm caramel and clay.
As fashion enthusiasts continue to flock to this new “It” bag, it’s clear that Prada has once again struck gold with a design that seamlessly blends simplicity, sophistication, and practicality. With its clean lines, refined details, and luxurious materials, the Buckle bag is a testament to Prada’s enduring legacy of creating timeless and covetable accessories.
