New Yorkers Flocking to Buy Kendrick Lamar’s $1,200 Super Bowl Merch
Fashion frenzy has hit the streets of New York City as style enthusiasts clamor to get their hands on a pair of $1,200 flared Celine jeans. The city’s elite fashionistas are making a beeline to the Celine store in SoHo, a security-guarded haven, in hopes of snagging the viral sensation that has taken the fashion world by storm.
Unfortunately, the demand for these coveted jeans has far surpassed the supply, with sources close to the store revealing that they are currently “completely sold out” of the flared finery. The man behind this fashion craze is none other than rapper Kendrick Lamar, whose recent Super Bowl LIX halftime show featured him donning a pair of these iconic jeans, instantly catapulting them to must-have status among the fashion-forward denizens of NYC and beyond.
The meteoric rise in popularity of Kendrick Lamar’s designer denim has been nothing short of astonishing, with Google searches for “flared jeans” spiking a whopping 5,000% within just 48 hours of the Super Bowl. Social media platforms have been abuzz with images of Lamar sporting the Celine flare jeans, fueling the frenzy among eager fashion fans who are eager to either purchase the $1,200 pair or simply try them on in-store.
The Resurgence of Y2K Style
According to David Thielebeule, men’s fashion director for Bloomingdale’s, Kendrick Lamar’s flared denim and varsity jacket have successfully captured the essence of Y2K style, a trend that is now making a major comeback. The vintage-inspired silhouettes that Lamar showcased during his halftime performance have struck a chord with fashion enthusiasts, who are embracing this retro style in a fresh, modern way. The resurgence of interest in flared jeans has been particularly notable following Lamar’s show-stopping Super Bowl performance, with many eager to emulate his iconic look.
Lamar’s choice to wear a size 29 pair of Celine Marco flared jeans during his halftime show, which was viewed by over 133 million people, has further cemented the popularity of this style. Celebrities such as Meghan Markle, Bella Hadid, Sydney Sweeney, and Pharrell Williams have also been spotted sporting flared jeans, signaling a growing trend among high-profile individuals who are eager to embrace this fashionable throwback.
The Try-On Trend Takes Off
The trend of trying on Kendrick Lamar’s coveted jeans has quickly gained momentum, with both men and women flocking to Celine stores to experience the allure of these haute hip-huggers firsthand. Summer Stewart, a fashion designer and mother from Tribeca, was an early adopter of the trend, having purchased a pair of the Celine jeans months before Lamar’s Super Bowl performance. Despite already owning a pair, Stewart couldn’t resist the temptation to try on another set of the buzzworthy bottoms following Lamar’s show.
“I absolutely gasped when I saw his jeans,” Stewart remarked, expressing her admiration for the quality and fit of the Celine denim. Her sentiments were echoed by Newman Parker, a luxury lifestyle influencer, who went viral online after trying on the jeans in a Beverly Hills store. Parker, who garnered over 766,000 views on TikTok for his fitting, praised the flattering fit and superior quality of the $1,200 jeans, emphasizing the stark contrast between them and more affordable alternatives.
While some, like Rodrigo Calderón, a 25-year-old musical theatre actor, may not have the budget for Celine’s high-end offerings, they have found creative ways to embrace the flared jeans trend. Calderón, who has opted for thrifty alternatives from local thrift stores, appreciates the timeless appeal of flared jeans and is grateful to Kendrick Lamar for bringing attention to this iconic style once again.
As New Yorkers continue to flock to Celine stores in search of the elusive $1,200 flared jeans, Kendrick Lamar’s influence on the fashion world shows no signs of waning. Whether trying on a pair for the first time or adding to an existing collection, the allure of Lamar’s iconic denim has captivated a diverse range of individuals, uniting them in their shared appreciation for timeless style and unparalleled quality.
