Calvin Klein recently announced their newest celebrity campaign featuring K-pop girl group NewJeans. The group’s members, Minji, Hanni, Danielle, Haerin, and Hyein, are the stars of the brand’s fall 2024 campaign. In an exclusive sneak peek, Teen Vogue shared a first look at the campaign video.
For their debut Calvin Klein shoot, the NewJeans members showcased pieces from the Fall 2024 collection. The group wore a variety of classic CK logo tees, jeans, denim jackets, leather coats, button-up shirts, hoodies, hats, and more. The video, directed by Gordon Von Steiner and styled by Emilie Kareh, highlights both the members’ modeling skills and dance expertise. Set to a powerful anthem with vibrant backgrounds, the video captures the essence of NewJeans.
In a press release, NewJeans expressed their excitement about being part of a Calvin Klein campaign. They mentioned that collaborating with a brand known for confidence was a natural fit. The campaign aimed to showcase their personalities while having fun in the latest seasonal styles. NewJeans brought a fresh, youthful energy to iconic CK pieces, embodying the theme of simplicity and elegance from day to evening.
This collaboration is not the first time NewJeans has worked with Calvin Klein. Previously, the group wore custom denim looks from the brand at their Bunnies Camp 2024 fan meeting in Tokyo Dome stadium. The custom pieces featured the CK monogram and crystals, adding a touch of glamour to the event.
Calvin Klein has been featuring a lineup of stars in their recent campaigns. Mingyu from SEVENTEEN and Cha Eunwoo from ASTRO have also been part of the brand’s campaigns, showcasing designs from the Fall 2024 collections. NewJeans, on the other hand, has been making waves in the fashion world. Hanni represented Gucci and Gucci Beauty at Milan Fashion Week, while Danielle attended the grand opening of Celine’s new store in Osaka, Japan.
The group’s rising presence in the fashion industry highlights their growing influence and appeal to global audiences. As they continue to collaborate with iconic brands like Calvin Klein, NewJeans is solidifying their position as trendsetters in the world of fashion. Stay tuned for more exciting projects and campaigns featuring the talented members of NewJeans.
