NYC Embraces Country Vibes for Rodeo Season
The Big Apple is turning into the Wild West as New Yorkers take on cowboy culture with gusto. This weekend, the Professional Bull Riders (PBR) “Unleash the Beast” event is returning to Madison Square Garden for a three-day extravaganza. The audience is expected to be record-breaking, with tickets selling like hotcakes.
Yellowstone Effect Spurs Cowboy Craze
Flint Rasmussen, the Senior Vice President of Fan Engagement at PBR, attributes the surge in popularity to the “Yellowstone Effect.” This phenomenon has not only boosted ticket sales for the rodeo but also sparked a newfound appreciation for cowboy attire and lifestyle in the city that never sleeps.
Cowboy Culture Takes NYC by Storm
From Beyoncé’s country-western album to Bella Hadid strutting her stuff on horseback in the Meatpacking District, the cowboy trend is sweeping across New York City. Common Country, a southern-infused bar in Kips Bay, has become a hotspot for the city’s elite, with queues forming around the block on opening night.
From Fashion to Footwear, Cowboys Reign Supreme
Fashion labels are riding the cowboy wave, with Pharrell Williams featuring cowboys at the Louis Vuitton show and western wear giant Boot Barn seeing a significant sales boost. Brands like Stetson and Ariat are experiencing unprecedented growth, indicating that the cowboy craze is here to stay.
As the city embraces its inner cowboy, New Yorkers like Malu Marzarotto are reveling in the simplicity and joy of line dancing and honky-tonk bars. Whether it’s escaping the hustle and bustle of the city or finding solace in the camaraderie of friends, the cowboy trend is more than just a style statement—it’s a cultural movement that has captured the spirit of the city in a lasso of country vibes.