As young girls continue to embrace elaborate skin care routines, summer camps are emphasizing inner beauty over external appearances. At Rockbrook Summer Camp for Girls in western North Carolina, campers are opting to pack their favorite skincare products for their time at camp.
Zoe Oosting, a counselor at Rockbrook Summer Camp, has noticed a new trend among the campers in her cabin. Girls aged 11 to 13 are bringing along Glow Recipe serums, Drunk Elephant jelly cleansers, and Sol de Janeiro body spray as part of their multistep skin care routines. While teenage friendships have traditionally been formed over face masks, the rise of the beauty industry has led even young campers to indulge in expensive products endorsed by influencers.
Videos on platforms like TikTok showcase campers showcasing their skincare routines, featuring products like Monday shampoo and conditioner, rose quartz face rollers, and Supergoop sunscreen. This trend has become increasingly popular among campers, with girls proudly displaying their beauty products in their cabins and shared restrooms.
It’s clear that the beauty industry’s influence extends even to summer camp, where young girls are eagerly participating in skincare rituals and bonding over shared beauty products. While it’s important to feel confident and take care of oneself, it’s also essential to remember that true beauty comes from within. Campers can benefit from focusing on activities that nurture their inner qualities and friendships, rather than solely on external appearances.