Palace and Stella Artois recently announced their second collaboration, this time drawing inspiration from tennis and pub culture. The collection includes a variety of apparel and accessories such as match jackets, court jackets, polos, hoodies, T-shirts, shorts, caps, socks, and even a special co-branded tennis racket and balls made by Slazenger. The collaboration also features a branded towel, holdall kit, and the return of the beloved chalice.
To celebrate the release, Palace created a campaign film directed by Stanley Brock, featuring Palace alumni Lucien Clarke, Savannah Keenan, Rory Milanes, and Chewy Cannon. The collection will be available for purchase on the Palace website starting June 28, as well as at Dover Street Market on the same day. It will then launch in Japan, China, and Korea on June 29.
This collaboration showcases the fusion of pub classics with court style, offering a unique and stylish collection for fans of both brands. The partnership highlights Stella Artois’ long-standing relationship with tennis as the official beer partner of Roland Garros and Wimbledon. Whether you’re a tennis enthusiast or a fashion lover, this collection offers something for everyone.
In addition to the exciting collaboration between Palace and Stella Artois, other brands like On Running and Beams have also recently released tennis-inspired collections. This trend of blending sports aesthetics with everyday wear continues to grow in popularity, offering consumers a fresh and unique take on fashion.
Overall, the Palace Artois collection brings together the best of both worlds – combining the heritage and sophistication of Stella Artois with Palace’s signature streetwear style. With a range of pieces to choose from, this collaboration is sure to appeal to a wide audience looking for stylish and innovative fashion options. Don’t miss your chance to grab a piece from this limited-edition collection and add a touch of grandeur to your wardrobe.