La Redoute, a popular French e-commerce company, is undergoing a significant leadership change as Philippe Berlan steps down as CEO. Berlan, who has been in the position since March 2022, will be leaving at the end of July to pursue new opportunities. The executive committee, under the guidance of Philippe Houzé, chairman of La Redoute, will take over interim responsibilities while the search for a new CEO is underway.
During Berlan’s tenure, La Redoute has undergone transformations and established itself as a key player in the French e-commerce market. The company’s focus on home goods has been a strategic move, with plans to become a European leader in the home and decoration market. While the fashion segment will still be part of La Redoute’s offerings, there will be a shift towards timeless pieces and an increase in European-made products.
La Redoute, known for its brands like La Redoute Intérieurs, AMPM, and La Redoute Collections, has a strong international presence with 8.8 million active customers worldwide. The company’s business volume is around one billion euros, with a significant portion coming from exports. Despite facing some challenges following the Covid period, La Redoute remains a prominent player in the e-commerce industry.
The Houzé family, who acquired full ownership of La Redoute in 2022, is confident in the company’s future growth and success. As La Redoute enters a new phase of expansion and innovation, the executive committee and teams are committed to continuing the company’s legacy of excellence.
Overall, La Redoute’s leadership change marks a new chapter for the company as it focuses on strengthening its position in the home and decoration market while maintaining its presence in the fashion industry. With a strong foundation and a clear vision for the future, La Redoute is poised for continued success in the e-commerce sector.
