So, you wanted a tighter waistline, right? Well, you might end up with a looser face instead. As Ozempic and other GLP-1 weight-loss medications become more and more popular, there’s a not-so-flattering side effect that’s getting a lot of attention: “Ozempic face.” This is the gaunt, prematurely aged look that some patients get after shedding pounds at lightning speed.
Now, the skincare industry is scrambling to keep up with this new trend. They’ve come up with a treatment specifically targeted at countering the deflated cheeks, deep wrinkles, and sagging skin that often come after rapid weight loss. Ozempic face is all about that gaunt, prematurely aged appearance that some people on these drugs experience after losing weight super quickly.
But why does Ozempic face happen? Well, it’s not really the fault of the drug itself. It’s actually because of the rapid weight loss. According to plastic surgeon Dr. Marc Ronert, “Patients on GLP-1 medications like Ozempic often go through fast weight loss, which results in significant changes in facial skin such as deflation, deep wrinkles, dehydration, and loss of density.”
Ronert explains, “When fat and muscle volume drop rapidly, the skin struggles to bounce back, leading to an aged look. These skin changes aren’t just limited to Ozempic users. Anyone who loses weight quickly can experience facial deflation, which speeds up the skin aging process.”
With the increasing number of Americans turning to these medications, a whole new market is cropping up to support the side effects of fast weight loss. A new daily supplement aimed at combating “Ozempic face” hit the shelves recently, and experts predict that this is just the beginning of a booming trend.
According to health and wellness analyst Lindsay Cameron, there’s a big opportunity for beauty and personal care brands to address issues like loose skin, premature aging, and hair loss that often come with rapid weight loss. This is despite users’ efforts with nutrition and supplements.
So, how do you deal with Ozempic face? Dr. Ronert recently launched VOL.U.LIFT, a product specifically crafted to tackle this dreaded side effect. He explains, “We pinpointed four main facial concerns that come with GLP-1 treatments: accelerated volume loss and sagging, loss of density, dehydration, and wrinkles.”
During the development of VOL.U.LIFT, they conducted detailed clinical studies to understand how these medications affect the skin directly. Each ingredient was carefully chosen to address these specific facial changes. Some key ingredients include L-ornithine amino acid, known for increasing fatty tissue volume and plumping the skin, and bakuchiol, which reduces lines, wrinkles, and enhances skin firmness.
The product also contains plant collagen fragments to combat that “deflated” appearance and even kangaroo paw extract for visibly firmer skin. Dr. Ronert boasts about a smart encapsulation technology called XOSM, which delivers potent antioxidants to the skin, boosting firming and lifting effects.
While Dr. Ronert believes that VOL.U.LIFT is the first of its kind, he predicts that the industry will continue to expand. He sees a shift in how people approach weight loss, creating new skincare needs. He says, “I think this is just the start of a new category where skincare and metabolic medicine come together in a powerful way.”
While skincare products can help, some are opting for more drastic measures to correct the sunken, saggy look that comes with Ozempic face. Cosmetic procedures like fillers, laser resurfacing, ultrasound devices, and even surgery are becoming more popular among those looking to reverse the effects of rapid weight loss.
So, as more and more people turn to medications like Ozempic for weight loss, the skincare industry is evolving to meet the demands of those dealing with the side effects. Whether it’s through innovative products like VOL.U.LIFT or cosmetic procedures, there are options available to address the changes that come with shedding pounds quickly.
