Albert Ayal is the mastermind behind the social media platform Up Next Designer, which has revolutionized how new designers and creatives are discovered in the digital age. His keen eye for spotting emerging talent has turned Up Next Designer into a vital resource for the freshest faces in the fashion industry.
Albert’s journey into the fashion world began in PR, where he worked for various clients in the fashion space. Through diligent research and a curiosity about celebrity fashion, he honed his skills and eventually decided to create Up Next Designer on Instagram. What started as a personal account to track new designers quickly evolved into a global platform connecting talented designers with the right audiences.
Despite the success of Up Next Designer, Albert faced challenges in maintaining authenticity as the account gained popularity. The pressure of reaching a large audience was daunting, but he found solace in staying true to himself and his vision for the platform.
Throughout his career, Albert has experienced pivotal moments that have shaped his trajectory in the fashion industry. Seeing celebrities wear pieces discovered through Up Next Designer and receiving recognition from reputable sources like Business of Fashion have validated his work and solidified his position in the industry.
Albert’s days during major fashion weeks are hectic but rewarding. From attending shows to conducting interviews with designers, he captures and shares content in real-time to keep his followers engaged. His personal style, though simple and clean, does not influence the designers or pieces he spotlights on Up Next Designer.
In addition to Up Next Designer, Albert manages other Instagram accounts dedicated to fashion, such as Style Spottings and UNDRunway. These accounts offer more specialized content for audiences interested in different aspects of the fashion world.
When asked about his philosophy on impactful design, Albert emphasizes the importance of originality. He believes that truly memorable designs are those that stand out for their uniqueness and creativity.
Albert has facilitated numerous collaborations between designers and celebrities, resulting in iconic moments like Kim Mesches’ pieces for Cardi B and Beyonce wearing Australian designer Bethany Cordwell. These collaborations have elevated both the designers’ profiles and the celebrities’ style.
Looking ahead, Albert is keen on exploring new media platforms like TikTok and expanding his fashion news segment to provide more behind-the-scenes content for his followers. He also has exciting projects in the works, including the launch of his official website.
To stay updated on all the latest fashion news and industry gossip, be sure to subscribe to Albert’s newsletter and follow him on Facebook and Instagram. With his passion for discovering emerging talent and reshaping the fashion landscape, Albert Ayal continues to make waves in the industry with Up Next Designer.